We are absolutely over the moon to be able to introduce the first artist into The Sound Sniffer inner–circle – the excitement is palpable. Over the next couple of years at The Sniffer we plan to find and assist the best talent we come across and hopefully make them a household name in the future. We have already searched through thousands of submissions looking for the perfect candidate to be our first feature act – as soon as Average J was found, the decision was made. This wonderfully laidback artist hailing from Romford, Essex will be the first artist showcased by us and what a first act he is. ‘The Wedding’ is an absolutely wonderful piece of emotive wordplay from him.